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Top 5 ways to promote blog posts

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Promoting the content is a key aspect to every blogger. The right content shared on right places has greater influence on search engine rankings rather than spamming the link everywhere. It is not confined to search engine rankings alone. Your posts would be noticed soon which results in quality readership. On the other hand I have seen some newbies indulging in spamming.

In the other words spam is nothing but posting the links to irrelevant groups, communities and people. Search engines hates spam and may penalize your site from showing on the search results. Sharing links is not bad but sharing with people who are not interested is a bad practice. So, I have come up with top 5 ways to promote blog posts.

1. Social bookmarking

Social bookmarking is not dead. It is very much alive today. This is one of the oldest techniques to promote your content. Submit your content to social bookmarking sites once it is live. There are literally thousands of RSS directories and bookmarking sites. But, I strongly recommend to submit your new blog post to Digg , Stumbleupon, Delicious and Reddit. These are the 4 big players where you can fetch some traffic to your blog posts.

Don’t take it as granted as it takes time to gain traffic from social bookmarking. The title, description and reputation of the blog matters most. Reputable sites get more traffic from these sites. Try to comment on your fellow sites listed on Stumbleupon or Reddit. Participating in discussion forums also helps you in a long run. You can install ‘Addthis’ browser extension to share the content on multiple platforms. But, among all the top 5 ways to promote blog posts, social bookmarking has the least priority.

2. Social networking sites

The idea behind social networking sites was to build relationships or unite lost people. But, today the scenario has completely changed. Being a blogger you can utilize social networks to build up your audience. So let us go into the details. If you are a blogger try to create a Facebook page with the blog name and invite people. Sharing blog posts on the page is not enough to attract people.

You need to share some innovative things or ask questions so that people don’t get bored with your page. Stay connected with people and always try to grab their attention. This may help you to some extent. Even the same logic applies to Google+ page. Sharing your content on relevant groups in Facebook, Twitter and LinkedIn certainly boost up traffic to some extent.

3. Social sharing networks

Social sharing networks helps bloggers to get social exposure on social media. The content would be retweeted, +1’d and liked on Facebook by fellow bloggers. The more your content gets the exposure on social media the better the rankings would be. Some of the best social sharing networks are Justretweet, Easyretweet and Triberr.

You may also be interested in Get more exposure on social media with Justretweet

4. Blog commenting

Commenting is a true measure of your potentiality. So don’t deny it. Welcome all the suggestions and criticism wholeheartedly. Bloggers can benefit in following 3 ways with commenting on other blogs.

1. Commenting on relevant blogs always help to build healthy relations with fellow bloggers. I have seen many blogs with ‘top commentators’ widget on their home page. It shows the real significance of commenting.

2. Of course you would get fair amount of traffic when your comment is worth and informative. Probably people would like to check your blog.

3. The third benefit one would get is directly connected to SEO ( Off-page Optimization). Yes you heard it right. Make sure that you comment it on ‘do-follow’ blogs otherwise you won’t gain anything. That doesn’t mean I’m discouraging you to comment on ‘no-follow’ blogs. This is a piece of advice for those people who wants to gain backlinks with commenting.

Tips for WordPress users

1. Try to comment on ‘CommentLuv’ plugin enabled blogs.

2. Try to install reputable plugins to stop spam comments.

5. Guest posting

This is a most common term making rounds in and around the Blogosphere. Guest posting benefits you in 2 ways. The very first advantage is that people start recognizing you and get back to your site very often if they find your post interesting. The other advantage is link building. You get backlinks  for your site and social profiles. I recommend you to link up your latest blog post in the original article while writing a guest post.

This is all about top 5 ways to promote blog posts. If you found this article interesting then please share it on social networks and do leave comments.

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Suresh is author and owner of way2earning.com. He loves to help people by teaching the ways to make money online with advertising and affiliate programs. He is also passionate about technology and love to write reviews.


  1. I’m with blog commenting, social networking and guest posting. Gone are the days of promotion through social bookmarking. Well written article.

    • Hi Priya,
      Thanks for stopping by my post. Okay fine. Even I left social bookmarking long ago. 😀 I’m glad you like my article.

  2. One should go with these ways if he/she want to make his/her blog successful and ideal. And I will suggest if anyone wants to bypass this handwork he/she can go with paid advertisement such as Google adsense. Informative for all blogger especially newbies.. kudos..!!

  3. Hello Vurity!

    Interesting article. I find that blog commenting is an excellent way of building relationships with fellow bloggers.

    • Hi Nicole,
      Thanks for stopping by my site. Yes blog commenting is a great way to build relations and traffic.

  4. I use all of these techniques. The one that you did not mention is Empire Avenue. I use it as a shot of adrenaline for some of my new blog posts.

    • Hi Randy,
      I haven’t heard about Empire Avenue. Thanks for letting me know. I appreciate your support. 🙂

  5. This was very interesting, as a newbie I am reading and trying to digest all I can.
    Thanks for the info.
    God bless
    Kymee ; O)

  6. Hi suresh ,
    It feels awesome after reading such a nice article. Thanks for sharing this informative article.

  7. Hi suresh,
    I am agree with your points , these are the basic and strong ways to promote your blog. Thanks for sharing your views.

  8. Great list. Indeed, there is a tendency for other to engage in spamming. The key is good timing. Knowing when to post and what to post can give a person enough insight on what to use.

  9. Dear Vurity Suresh,
    I have tried almost all ways you mentioned here, out of which I found guest posting and blog commenting are very effective than other ways.

    Thanks for sharing such wonderful post.

    • Hi Bhavesh,
      Thanks for the comment. Yes we bloggers find guest posting and blog commenting interesting and effective when compared to other ways. Keep visiting bro. Have a great day. 🙂

  10. Using Social Networking for blog promotion do have high potential, but its one of the hardest thing for a starter. Once you get a good following, then the things are easy.

  11. Hi Suresh

    My first time on your blog and that was an interesting post.

    I liked Randy’s mention of Empire Avenue. I used it a while ago and had forgotten about it, but hadn’t actually thought of it for blog promotion, so that’s a great tip.

    Have a great week, Joy

    • Hi Joy,

      Thanks for landing on my post. Empire Avenue is really fun and I think you shouldn’t put aside. You could really see an increase in social following and traffic. Your site is pretty cool. I wish you great success. Have a great week too. 🙂

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