VoIP has taken over the world. Many have already switched from desk phones long ago, and many more are going to.
Considering the benefits offered, this isn’t surprising at all! That’s why becoming a VoIP reseller can be an incredibly lucrative income stream.
If you want to succeed doing this, here are a few things you can do:
- Scout for a reliable provider.
The biggest mistake you can ever make is selling something you don’t believe in. Don’t get us wrong. You don’t have to be their biggest fan in order to be able to convincingly sell.
But at the very least, you have to ensure the quality that they provide because as a reseller, that’s exactly what your clients are going to get.
Being a reseller doesn’t involve creating the perfect product. Just selling it. However, your reputation will still be at stake.
Let’s say one of your clients encountered a problem with their system. How long does it take for the issue to be resolved? More importantly, how often do they encounter problems?
This will affect your customers’ trust in you, and later you can offer additional sales. So, to ensure the sustainability of your reselling endeavor, stick with reputable and trusted providers of business phone numbers like Betacompany.
In their VoIP reseller programs, they offer incredibly generous compensations for both VoIP packages and add-on services, so it will be easier for you to turn a profit.
- Attach another service to the VoIP you’re reselling.
All people love packaged services. They’re easier to understand because you’ve already done the thinking for them. Especially if you’ve already established a reputation as a trusted expert, they’ll just take your word for it.
For example, you can create a basic package for a startup which we’ll hypothetically call “Starter business setup.” If you’re offering web development, this would work great because you’re giving them everything, they need so they can get to work as soon as possible.
There are infinite ways that you can package your services. And what would work for another reseller may not work for you.
So before you even think about doing this step, you should…
- Identify your target market.
Yes, it sounds pretty basic. But you’d be surprised just how many skips over this step and still expect long-term success.
Is it possible to still get sales without a defined target market? Definitely! But chances are they’d comprise entrepreneurs who are already within your network.
So while it may work in the short run, it’s not a sustainable way to run your business in the long run. VoIP reseller providers can have the best, fastest, and most advanced systems in the world.
But if no one can appreciate it from your messaging, it will all fall on deaf ears. Having a target market lets you speak to a smaller portion of the market population more effectively.
Having done thorough research on them, you’ll be able to identify VoIP needs that are particular to that segment.
- Promote where your market is hanging out.
No matter how effective the message is to your target market, it won’t matter if you’re advertising using the wrong platforms. It’s like selling ice cream in the middle of winter! It could be the best ice cream in the world, but you’re just in the wrong place.
Find out where the decision-makers of the businesses you’re after are hanging out. Your safest bet is always social media because everybody has one.
But if possible, you could also do cold emailing and go straight to their inbox. How you’ll approach the promotion would depend on where you’re going to do it.
For example, if you’re marketing to people who are just in your area, perhaps it’s better if you just pay them a visit.
- Highlight that it could be used on a mobile device
If you’re going to ask the average person what VoIP is, they’ll probably think of computers. So don’t assume that they have as much knowledge about VoIP as you do.
Many are probably not aware of the fact that VoIP is just as usable on a mobile phone.
Why does it work? Because everyone is on their phones all the time. In fact, it was found that the average person checks their phone 150 times a day.
Therefore, letting them know that it works using something that they’re already using a lot is a huge plus.
Discuss how they can use VoIP on their mobile device, and you’re golden!
VoIP is here to stay, and even more, enterprises will be using it in the future. The question is, will you be able to make the most of it? You’re in a position right now to generate a lot of sales if you do your marketing right.