Your Website Matters: 4 Tips To Improve Yours Today
Every business needs a website these days, and it doesn’t matter if you have five employees or 500. However, developing a website for your small business that really works to get your message across and help boost sales or client interest isn’t easy for many small business owners. After all, it’s likely not your field of expertise. Luckily there are some small business web design tips that can help you improve your website so you can grow your business. Best of all, most aren’t that hard to implement and won’t cost you much money at all.
1. Consider Your Layout
The layout of your website is perhaps the most important thing when it comes to attracting customers and actually getting people interested in your business. With so many companies competing for the same customer these days it’s incredibly easy for a consumer to simply leave your website for another one if it isn’t immediately easy to navigate.
When considering your layout, make sure ease-of-use is the first priority.
2. You’ve Heard it Before: Content is King
If you do most of your business offline – meaning you aren’t selling a product directly from your website – the best thing you can to do attract customers is to make sure you present a variety of clear, concise content that makes your company seem reputable and helpful. You want consumers to believe you are a trustworthy company that cares about their needs, and providing usable content is an excellent way to do that.
Ideally, you should be putting quality content up on your website daily or a few times per week. Having a secondary blog that you promote through social media is also very helpful as long as you always include links back to your main business website and contact page.
3. Branding Isn’t Just for Companies
If you have a company logo or even a color scheme, make sure you use that on your website. It could cost you a little extra in design fees, but it will help customers learn about your identity and remember who you are. A recognizable brand is essential for attracting customers and getting repeat business.
4. Don’t Go Color Crazy
Complementary colors are essential for a business website. You don’t want to be using a lot of different colors that could potentially clash. This can also give some consumers the wrong impression of your business and even make them dislike your company on a subconscious level. Believe it or not, the colors you use on your website play a major role in how your company is perceived.