Nowadays, starting an ecommerce business is much easier than starting a brick and mortar business. However, the problem arises when it comes to driving traffic to your ecommerce store. The industries of social media and ecommerce are constantly developing, and they can work well together, especially when it comes to expanding businesses.
According to API2Cart, the average customer spends about 1.800 U.S. dollars on shopping each year. In the year 2017, total retail sales expanded to $22.640 trillion, up 5.8% from 2016. Of these retail sales, 10.2% came from ecommerce, a 1.6% increase from the previous year. Social media played a significant factor in the increase of sales in the ecommerce industry this past year.In this article, let’s discuss some social media techniques and see if they can really drive traffic to your ecommerce site.
Optimizing Social Media Posts
In recent years, many people spend a bulk of their time on social media sites. Although millions of likes and tweets pour on these platforms every day, none of these sites generate their own content. So, the question is where does this content come from? Well, the answer is simple. The content comes from internet marketers. This means that the level of competition here is high.
If you really want to come up with something good for your customers, you’ll need to optimize your content. Start by finding out what your customers want. Put in a little effort so as to come up with content that is not only compelling but that also can attract a crowd to your site. To improve the popularity of your business, make your posts shareable.
Using the Correct Amount of Visual
Pictures and videos are more engaging than the description of a product. Only a few of your customers can read a lengthy product description no matter how well it is written. Adding visuals not only makes a page more interesting, but it also conveys more about your business. This rule also applies when designing your ecommerce website. If you’re looking to purchase an ecommerce store with the right amount of visual design, those found in Exchange by Shopify use the correct amount of visuals, creating a balance for a higher chance of success.
Sharing the Right Content
If you want your brand to attract the attention of your audience, share the right kind of content. The content you share on social media sites can either flush you down the dumps or take you to fame within a short period of time. For you to keep your reputation up, make sure to not make any mistakes on your posts. These include grammar errors and spelling mistakes, as these may be latched on to by your followers and mocked online.
Interacting with Followers
Social media is a good place for interacting with customers and prospects. Engage with them on a regular basis. Respond to comments, ask questions, answer questions, participate in discussions, and thank your followers for sharing your posts. It is necessary to show that you care about your customers and prospects so as to develop a deeper level of relationship with them.
Posting content on a daily basis will not only drive more traffic to your website, but it will also improve your customer engagement. Consistency will help your audience know that you are actually interested in sharing valuable content. To save time and make the entire process easy, use marketing automation tools.
Being Short and Sweet
Short and compelling posts attract more attention on social media than longer posts. Viewers are more likely to share your concise, visual posts because they are easy to digest and pass along. Also, people will pay attention to an engaging image that has an interesting headline.
Using Paid Advertising
Consider taking your marketing to the next level with LinkedIn ads, Facebook ads, or Promoted Tweets. These paid options can help boost your website traffic. However, they need to be optimized correctly so that you get the most ROI out of your social media ad spend. Make sure to do some research on how to best target social media ads and narrow down your target customer for the best results.
Incorporating social media into your marketing techniques can help improve your ecommerce business. Putting appropriate social media marketing strategies in place is important. It will help you drive more traffic and conversions, enhance customer engagement and loyalty, improve brand awareness, and ultimately, grow your ecommerce business.
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