How Kajabi Makes It Easy to Build a Business Selling Online Courses

It might seem daunting, but trust me, you too can start a business selling online courses — a successful one, at that!

When you think about it, there are four major components of running a successful elearning business:

  • Setting up a website that can capture leads, accept payments and provide access to subscriber-only rich media content.
  • Creating value-packed online courses that your audience loves.
  • Marketing your courses with assets available to the general public.
  • Nurturing your relationship with your audience.

The good news is, one platform — Kajabi — can help you with all four aspects, and then some.

Let’s dive in and learn more about the platform.

Kajabi Overview

kajabi tools

Kajabi is an all-in-one platform that anyone can use to build and manage an elearning business.

The platform was founded back in 2010, and it is used by influencers the likes of Amy Porterfield, James Wedmore, and Cassey Ho (among other thought leaders).

From the inside, Kajabi’s features are categorized into four attributes: Website, Products, Marketing, and People.

Kajabi dashboard

Let’s give each of the features a closer look so you’ll know how Kajabi has made it dead easy for its users to build a business selling online courses.


Kajabi’s promise is, “Get all your products under one beautiful website. Safe, secure, and stable… no IT team needed.”

While you might think that the statement is too good to be true, the platform’s users think otherwise.

With Kajabi’s website themes, easy-to-use blogging features, and the myriad of functionalities its toolkit possesses, you can house your entire online business by creating a Kajabi-powered website.

Upon clicking on Kajabi’s Website menu, you’ll be taken to the Design page, where you can see an overview of your web pages, the option to customize the pages, and even your website theme.

Kajabi library


Kajabi seems to be pushing its users towards using one Kajabi theme only — the Premiere Framework. The theme has various Layout Presets and levels upon levels of customization features.
Kajabi features

The other themes that Kajabi previously offered have now been moved to their Kajabi Legacy Themes.

You can also create more web pages using Kajabi.

These are some of the options you can choose from.

Kajabi options

Here’s how it’ll look when you choose one of the pages. (For this example’s sake, I chose the Marie layout.)

kajabi feature

As you can see, with Kajabi’s intuitive features, you can start creating a website — even a sales funnel — for your business even if you are new to the platform.


The Products tab is where you can upload and design your online courses and also create offers.

After clicking the Products menu, you’ll immediately be shown a couple of product options.

kajabi product options

To give you an idea of what to expect after clicking one of the options, I clicked Mini Course. This is where Kajabi led me.

Kajabi mini course

As you can see, everything is pretty self-explanatory.

You can start uploading your training course, adding an appropriate thumbnail to represent your mini course, and even set your pricing for the course (among other things).

There are also several ways you can customize your offer for your audience.

I setup an offer for the mini course we just created above, and here are the levels of customization that Kajabi showed.

kajabi mini course

Kajabi upsell

If you’ve been in the business of selling online courses, you know how crucial versatility is.

You need to be able to “package” your products in various ways — in ways that are optimized for how your various audience segments want to consume your content and interact with you.

Kajabi allows you this flexibility while adding a level of automation to your workflows.

Given how easy setting up your offers and products can be, you can start pumping out and experimenting with different value-packed courses, without having to delve into any source code, cross-platform integrations and other tech-intensive or time-intensive tasks.


The fact is, you can have the best-looking website and the most mind-blowing online course in the world and still not have a single person buy your online course.

And if you’re wondering why that is, Worldometer has the answer. According to the site, about 4 million blog posts are published every daythat’s how noisy the internet has become!

With that much noise, people will never know of your website’s (and your courses’) existence unless you have an effective marketing strategy in place.

The good news is, Kajabi can help you with marketing your online courses, as well.

Within the platform, you can create and share blog posts to increase your brand’s awareness, you can also create marketing automation “pipelines” and other email marketing campaigns.

Kajabi EMail marketing campaigns

There are several OVOs (Opt-in Value Offer) you can create within Kajabi’s Pipelines menu:

  • Sales Page OVO
  • Product Launch OVO
  • Zoom Webinar OVO
  • Free Book OVO
  • Etc.

Kajabi’s marketing feature also allows you to create events, set up automations, and create forms to make it easier for you to capture leads, and turn your leads into paying customers.


Kajabi’s People menu is where business owners can manage their audience — the people who signed up for your courses, and even your army of affiliates.

There are several insights that Kajabi can show you about your users. You can view their:

  • Purchases
  • Products
  • The date they were added
  • Your net revenue
  • Whether they opted to receive marketing emails

With these details on hand, you can better manage and segment your subscribers by selling them courses that they have not purchased, avoid sending duplicate offers, and even send them new passwords if they think their account has been compromised.

The platform also has an Assessment feature, where you can collect data from the people who visit your site.


Considering all the features and capabilities that Kajabi can do for its users, it’s fair to say that the platform is quite affordable.

These are the pricing packages that they offer.

kajabi pricing

Because of Kajabi’s native features, you can avoid having to spend anything on additional third-party tools — which can easily translate to you saving hundreds (even thousands) of dollars worth of tool subscription fees.


At this point, you should have a better idea of how capable the platform is when it comes to addressing your needs as an online course business owner.

The great thing about Kajabi is despite how comprehensive and powerful the tool might be, it doesn’t overwhelm its users. Its features, functionalities, and even the way they word their menus and categories are very easy to understand.

To recap, here are my key takeaways regarding Kajabi’s value to sellers of online courses:

  • Kajabi allows you to create a professional-looking website in minutes through its premade themes and drag-and-drop features.
  • The platform’s product creation workflow is easy to understand and complete.
  • Marketing your courses (and business) has never been easier, thanks to Kajabi’s solutions for pipelines, blog posts marketing campaigns and offers.
  • Kajabi has several features to help you manage your users and get more mileage out of your relationships.

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