How to Make The Most Out of Google AdWords with a Small Budget?

If you have been looking to improve your business but have a small amount to invest, why not try Google AdWords? This particular method is somewhat underused nowadays despite being quite effective.

Even if you do not have that much money to spare, you can still create an effective campaign or two, especially if you were to make use of the tips in this article.

Get Some Outside Help

There are some ways to get a little boost without having to pay for anything. A good example of that could be free advertising on google ads sponsored by Clever Ads. You can also find a coupon as a first-timer and slowly build your experience with AdWords from there. It is much easier to start with something when you do not have to pay money, right? And when the time comes to actually spend it, you will feel less anxious since you will already know what to do.

Landing Page

A landing page is where your customers will go after clicking on the ad. If you look to fool them and fail to meet their expectations, it will not be too long before your bounce rate jumps and you get penalized by Google. Do not try to put out fake ads because you will not go too far with this kind of strategy.



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Information is the key to victory in any kind of warfare. Since you will be fighting against your competitors, you will want to keep track of everything that is going on.

Insights and analytics do wonders as these tools come for free but they will show you all the relevant data. Collect it and make adjustments so your campaigns become more effective in the future. After all, leaving everything the same will not get you anywhere. You need to move forward at all times.

Learning from Others

When you start to run a campaign or two, make sure that you are not stagnating. There are lots to learn from other sources. Other companies or even someone you know might be using entirely different ad networks and strategies. Look at those and think if it would be possible to adapt something to your campaigns.


There are lots of great tips, but when it comes to coming up with a truly exceptional campaign, keywords play one of the most important roles.

First and foremost, you want to forget about basic keywords and target those that are longtail and unique. Little budget prevents you from competing with the biggest companies anyway, so you need to find a way to separate yourself from them. And these types of keywords are the best.

Try to find the perfect balance between how much you can afford and what the monthly search volume for a keyword is. The more time you spend testing, the higher your chances of success will be.



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You can make it so that your ads are shown only during a particular time of day. It would definitely be a waste to have them up 24/7. In fact, you may realize that some days of the week work better than others and will want to focus on those.

A good example would be this – if you have a brick and mortar store and it is open during hours like from 8:00 to 17:00, you may want to put extra into running ads during this particular timeframe.

Geotargeting and Demographics

This one depends entirely on what you are selling. Different products and services have their own demographics.

At the same time, you will need to pick on the area you want to target. Once again, it comes down to what you want to focus on – a specific neighborhood, an entire city, or even the whole country. Keep in mind, though, that the more area you try to cover, the higher your expenses will be.

Effective Ad Copy

effective ad copy

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Copywriting is a tough job and if you are on a budget, it means that you will not be able to hire a professional who specializes in writing copies for ads.

Nevertheless, it is not something impossible. Like everything else, copywriting is also something you can learn yourself. And it is only natural that the more ads you write, the better you will get at it.

Setting Yourself for Failure

If you are going to set yourself some goals and expectations, make sure that they are not out of the realm of fantasy. Having something like that will be detrimental in the long run as you will start to lose motivation as soon as you see that the results are not what you expected.

So there you have it. These tips should go a long way into helping you with running a successful AdWords campaign that does not require too much of your budget.

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