Apart from other social media platforms, Instagram is known to be the best social media network for both professional and amateur photographers to showcase their work to the audience.
As we all know Instagram is the photo and video sharing social networking app with over 1 billion users from all over the world. People share amazing content through newsfeed, reels, stories. Stories are a great source to find some attractive content. Thus, having a story saver for Instagram can be very helpful to keep some quality content as a reference for the future. It is a perfect place for photographers to promote and showcase their talent for photography with their targeted audience.
In this article, I will share with you Best Instagram Marketing tips for photographers that everyone can use to grow fast on Instagram.
Instagram is the only platform which steps forward among the other social networks and is growing rapidly day by day. According to recent reports, it has been shown that Instagram has almost 1 billion + active monthly users having 30 million + business profiles. Around 60 million + photos are posted daily on Instagram having 1.6 billion + likes every day which is the reason why this platform stands out from other platforms such as Facebook, Twitter, etc.
Strategies for Instagram marketing
There are numerous methods of marketing business on Instagram. However, in this article, we have summed up the most effective ways of marketing which are as follows:
Table of Contents
- Your Bio should be clean and simple
- Link to other social media profiles
- Post Regularly
- Engage with the audience
- Apply Filters
- Collaborate with other Photographers
- Use Hashtags
- Tag location
- Use Instagram Stories
Your Bio should be Clean and Simple:
The very first thing you need to do is to keep your bio simple and attractive. Try to make it short and eye-catching to the audience. The most important things in your bio are your name, location, and your description. Therefore, you must clearly mention them in your bio. Moreover, you or your brand should be clearly visible in your profile picture as it is the first thing people notice when stalking accounts. Your description should be clean and appealing to the audience as it is the second thing most people observe.
Being a photographer, tell your audience about your specific niche in photography for example if you are a wildlife photographer, a photojournalist, landscape photographer, medical photographer or even if you’re all of them, write it in your description. In this way, your audience would easily know which photography skills you hold. Moreover, always mention your contact details in your description especially your Phone number and Email address so that people can contact you. Lastly, place a URL in the bio of your photography site so that people can see your portfolio and photography skills.
Link other social media profiles:
As there are many factors in ranking a business on Instagram, this is also an important factor in growing your account. Therefore, it is good to link your Instagram account with other social media profiles such as Facebook, Twitter, Pinterest, etc. This would generally help you in getting more views and followers to your Instagram account.
Posting on a regular basis is the most important factor in generating massive engagement from the audience. But when should we post? What is the right time for posting on Instagram? Don’t worry! First of all, make a posting schedule and set the time which is right for you and your audience. Always try to post in some intervals, don’t ever post irregularly or at the same time. This would probably result in losing followers as the number of your posts would come into their feeds and they’ll see only your content. So, try to post at least 4 to 5 times a day at the right times giving some intervals between each post. Using Instagram Insights, you can easily check the growth rate of your profile after several periods.
Engage with the audience:
No doubt, engagement with the audience is most important for the growth of your business. In order to engage your audience, your posts must be relevant to your business, such as Photography. One of the best ways to engage your audience is to post at least 2-3 times a day to keep engaged with you. Moreover, try to reply to each comment on your posts. This would help you a lot in engaging your audience. If you don’t have enough time in managing your Instagram account, you can even use the best-paid tool available in the market known as Likesgainer Instagram Auto Liker which would help you a lot in generating engagements and followers to your account. But I must say that don’t ever go for free tools available in the market. Always prefer to use paid tools for optimization of your account because this little money you’ll spend would help you a lot in growing your business.
It isn’t just over after taking a snap. Give a personal retouching of your photos before posting them on Instagram. There are many tools available in the market such as Adobe Photoshop, Lightroom, etc. to edit your pictures and make them look more attractive by applying some stunning filters. However, Instagram also has a built-in feature of applying filters directly from the application. These filters help your photos look more obvious and colorful. Therefore, we prefer the use of these filters as they provide a great user experience.
Collaborate with other Photographers
Collaborations play a very important role in marketing your business. If you want to increase your fan followings, collaborate with the other photographers in the same niche in which you’re and ask them to showcase your content on their account by giving shout outs which can be either paid or free. In this way, you can easily get a great number of followers and engagements to your account. Therefore, always ready to collaborate with others and never miss opportunities.
Hashtags which are known to be the king of getting massive engagements play a tremendous role in growing your business on Instagram. Hashtags basically let your post go in front of a huge audience which results in vast engagements to your account. The more the hashtags are, the better it would be for the post to get more reach. However, you are only allowed to use 30 hashtags per post. But keep in mind to use only those hashtags that are related to your post. Otherwise, you’ll generally lose your followers if you place irrelevant hashtags in your post.
Being a photographer, always tag the location of the photo where you have taken that particular picture. If there is some person in that picture, tag them in your posts. This would generally help you get more audience reach as the post would go in front of people living in that location. This is probably the best way to target the audience in your local area.
Use Instagram Stories
Stories are one of the fantastic ways to get connected with your followers. It is a stunning feature of Instagram that lets you show your story to your followers for 24 hours and after that, it would disappear. But recently, Instagram has added a new ability to this feature to save stories you like the most. The stories should be relevant to your business. Whenever you post a new picture, post a story of it telling your audience about it simply by putting “New Post” label on that photo. This would generally urge your audience to see what is in the new post. In this way, you’ll get more likes and comments to your posts.
Over to You:
These are some of the best Instagram Marketing Tips for Photographers mentioned above. Now it’s your turn to start implementing these methods and ways to take your business to the next level.