If you have an e-commerce business of some kind and you aren’t getting the kind of traffic and revenues from it that you hoped to, you probably need some help. In order to get people to come to your store and buy from you, you need to get them to find you.
Getting people to find your e-commerce store is half the battle won. One of the best ways to get people interested in your online store and find it quickly is by using social media platforms such as Facebook, Instagram, and Twitter. The trick is in knowing how to utilize these platforms to increase your website’s traffic, and subsequently, your sales.
So, if you want to learn how to boost e-commerce sales using one of these platforms, Twitter, here are some of the things you should do:
Start with a strong profile – If you’re new to the platform, you must make sure that the profile you create reflects the essence of your business or brand. Some of the things you should consider doing when you put together your Twitter profile include the following:
- Use your logo as your profile picture
- Use your business name as your Twitter handle
- Describe your business and what it offers on your bio
- Use a collage of your products as your header image
You should also make sure that aside from your website’s URL, in case you also have a physical store, its address is added to your bio.
Create a buzz for your site – For people to be interested in what you have to offer, you need to make your site and your products more compelling. You can do this by offering discounts, freebies, and even use sponsored tweets to promote those special offers, in order to attract your target market to your store.
Make yourself accessible to your clients – Being able to talk to the store’s owner, or anyone who represents your e-commerce business for that matter, is a big deal for a lot of buyers. It allows them to suggest things that they want and helps them connect with you directly. So, how do you engage with potential customers via Twitter? You can do this with Twitter Chat. Schedule a weekly chat with your target audience so you can help people with whatever they need from you.
Observe the competition and learn from them – Since a lot of people now sell products and services online, you actually have a lot of competitor online stores to learn from. Check out popular e-commerce outlets on Twitter and see how they interact with their audience. You can gather a lot of insights from leading brands on how they resolve customer issues and all sorts of disputes (another way to handle those disputes is using third-party mediation platforms such as Purchase Guard), how they promote new products, how often they post new tweets (or promoted tweets), and even how quickly they respond to tweets they are mentioned in.
These are just a few of the things you can do to help increase your online store’s traffic and sales via Twitter. Other things you can do include tweeting a featured product every week, collaborating with influencers on the platform, and using tools such as Twitter Cards to increase visibility.