How Affiliate Marketers Can Benefit from Further Education
In the U.S., affiliate marketing spending increases every year by 10.1%
and it is expected to reach a total of $6.8 billion this year. The idea is so simple it appeals to a wide variety of creators. Currently, around 15% of total digital media advertising is spent on this type of marketing. Whether you are an affiliate marketer or product creator
, you may think you have the proverbial cat in the bag when it comes to acing sales. However, one question remains — are you ready for the constant changes in digital advertising and can further education help you stay one step ahead of the game?
Maintaining Authority and Interest
One area in which further education can help you, is by teaching you how to identify trends that can change the realm you specialize in. If you are a product creator, then honing your technical knowledge in your industry. If you are marketer or influencer, meanwhile, then honing your knowledge in your chosen industry will help keep your blog, page, or channel innovative and authoritative. Best of all, you needn’t need to stop doing what you love to obtain a degree or postgrad qualifications. As stated by Degree Planet
, online classes have gained plenty of traction over the years, and if the COVID-19 crisis has revealed one thing, it is how easy it is for teachers and students to learn any subject
via tools, such as Zoom and Google Meets and Hangouts.
Having a Plan B
The world of affiliate marketing is predicted to undergo a series of changes. When it comes to further education, you needn’t necessarily pursue a degree in your specific field. There may be a degree you have always wanted to complete — an MBA for instance, which can be of interest if you (the influencer) decide to actually put your passion into action and launch a company. Just a few benefits of obtaining a postgraduate degree such as an MBA include increasing your credibility, obtaining transferable skills that are relevant to a wide array of scenarios, and learning to think strategically. Of course, to obtain a further degree while keeping your business or social media channels afloat, you will need to sharpen vital skills such as self-discipline, time management, and communication with both colleagues and friends/family members. Many MBAs have great returns as well; the overall salary and bonus
paid to graduates in 2019 was almost $107,000.
Riding the Wave of Predicted Trends
Affiliate marketing is highly competitive yet research by Forrester Reacher
reveals that there are clear trends that can be appreciated in this field. These include new payable actions (for instance, the simple act of ‘adding to cart’ might be considered payable in the future), the ever-growing importance of mobile optimization, and the increase of non-traditional affiliate initiatives such as links, social media sharing, and the use of promo codes. If you do decide to specialize in marketing during your postgraduate studies, much of your work will involve identifying and conducting research into new trends. Masters degrees delve into case studies as well, so you can employ the most successful tactics you learn in your own business.
Further education inspires and keeps human beings on their toes. In constantly changing realms like affiliate marketing, it can help both producers and marketers in many ways. These include keeping updated on new developments and embracing a Plan B that can be relied upon if other types of marketing or even a whole new business plan appeals.