Have you been trying to increase your online sales but you always fall short of your target? You need to rethink your marketing strategies. For you to make sales, you must make an effort of getting your online store brand out there so that your potential clients can know what you have to offer.
Here is a list of creative marketing ideas that you can use to drive customers to your online store.
Use of email marketing
One of the best ways that you can retain past buyers is having an email list of their contacts. Email marketing will help you to reach out to them once in a while when you have new products to sell or discounts. You will need to have an email sign-up pop-up for your online store visitors to subscribe for regular updates and exclusive deals. One strategy that you can use to get more subscribers to your email list is having a lead magnet, offering them advice or a discount. However, you should use this method with moderation since too many emails can become nuisance to your customers.
Offer short how-to video tutorials
Videos are visually appealing and when you include short video tutorials illustrating how the product works and how to use it, you’re likely to have visitors click to visit your website and buy your products. This is a unique way of supplementing your product descriptions. You can take advantage of popular online video platforms like YouTube where you can create a business account and upload all your video tutorials there to even attract more customers.
Provide offers and promotions
Did you know most online shoppers buy more products when prices are slashed and there are new offers? In order to get ahead of your competitors, offer limited discounts and promotions on new and popular products. Such strategies will create a sense of urgency for online shoppers and many would like to buy your products when prices are still low.
Maximize social media
Almost every customer that you are targeting is on social media. One of the best strategies on how to do social media marketing successfully is to choose a few platforms such as Facebook, Pinterest, Twitter, and Instagram. You can take advantage of paid online ads offered by these platforms to narrow your marketing efforts to your target niche only. You can also work with popular social media influencers who can help you promote your products and services to their followings.
SEO and blogging
Having a blog section with useful information and which is SEO-optimized is another creative method that you can use to get your online store noticed by both search engines and your target market. When you include a category on your online store website which provides information about your products and services, you become a resource and an authority in that particular niche.
The best way to do this is to research what your target buyers are looking for online and write informative content with the right buyer intent keywords answering their queries. In addition, curating how-to articles and guides frequently and sharing on other platforms can also help in marketing your online store to a bigger audience much faster.