Do you want to generate new leads for your business and convert them into paying customers? Or perhaps you’d like to keep in touch with your existing customers and convert them into loyal brand advocates? Or maybe you’re just looking for a way to directly promote your products/services to your target audience? If you’ve answered “yes” to any of these questions, it’s time to focus on email marketing.
It’s 2020 and unless you’re living under a rock, you already know about email marketing. While many marketers have questioned its relevance, email marketing continues to be effective. It’s widely used by brands to personally connect with their potential customers. Moreover, it’s a great way to boost audience engagement and customer retention.
The best part about email marketing is that it lets you directly communicate with your target audience. When executed correctly, your email marketing strategy will drive conversions and deliver a high ROI. However, it’s not just about sending random emails to a bunch of strangers who’ve never heard about you.
Email marketing, just like any other form of advertising, requires meticulous planning. You must outline a concrete strategy according to your marketing budget and goals. Here are a few useful tips to make your email marketing campaigns more effective:
1. Build Your Mailing List
Here’s the thing – you need a list of subscribers to whom you can send your email campaigns. In the absence of a targeted mailing list, even the most effective emails won’t yield any significant results. Many beginners are tempted to purchase mailing databases for third-party vendors. However, such lists rarely provide you with qualified leads and traffic.
The key is to organically grow your mailing list by encouraging people to sign-up. Include an eye-catching opt-in form with a “Subscribe” button on the home page of your website. You can even include the opt-in form at the end of every blog post. Add a link to the opt-in form on your social media profiles as well.
It’s also essential to provide an irresistible incentive that immediately compels people to sign-up. Make sure the opt-in form clearly outlines the exclusive benefits that you’re offering to your subscribers. This could be early access to new products, freebies, insider tips, etc. You can even use lead magnets such as e-books, whitepapers, webinars, etc. to attract more subscribers.
2. Leverage Solo Ads Traffic
What if you’ve recently launched your business and don’t have a mailing list? You need to immediately build brand awareness and boost audience engagement. Can you afford to stall your email marketing campaign till you have a handful of subscribers? A more cost-effective alternative is to utilize solo ads
Unlike third-party vendors, most solo ads providers carefully curate their mailing lists and provide highly targeted traffic and leads. They’ll send your email campaigns to their database and charge you for every click. It’s a more cost-effective alternative to other forms of paid advertising such as search engine marketing and Facebook ads.
However, not everyone who buys solo ads achieves their marketing objectives. The key is to select a reputed and credible solo ads provider. Check out their reviews on various online forums and select one that provides high-quality solo ads traffic. It’s also recommended that you have an open discussion with your provider about how they curate their mailing lists.
3. Write Compelling Subject Lines
The email subject line is your first point of contact with your subscribers. It must be attractive enough to compel the recipient to open the email. The key is to pique your audience’s curiosity by using a crisp yet descriptive subject line. Make sure it conveys a sense of urgency and strikes a chord with your subscribers.
You can also try framing the subject line in the form of a question. This makes it more intriguing and tempts the recipient to open the email. You can even segment your mailing list and test a few subject lines before finalizing one. Depending on the content of your email, you can even include the recipient’s name in the subject line.
4. Segment Your Mailing List
Most email marketing automation tools let you divide your subscribers into various segments. You can segment them based on various criteria such as age group, online behavior, geographic location, etc. The biggest advantage is that you can send more targeted and personalized campaigns to each segment.
For instance, if a segment comprises millennials, you can tweak the email copy to make it more casual and interactive. Likewise, if another segment comprises subscribers who regularly open your emails, you can send them a note of thanks with an exclusive freebie. The key is to make every subscriber feel as if the email is addressed only to them.
5. Offer High-Quality Content & Irresistible Incentives
Here’s the thing – your subscribers likely receive a plethora of promotional emails from various brands every day. How can you stand apart from this crowd and make them look forwards to your emails? The easiest way is to consistently offer original, insightful, valuable, and groundbreaking content. Make sure the content addresses their pain points, answers their questions, or solves their problems.
Additionally, you could create attractive campaigns such as giveaways, quizzes, surveys, etc. Reward the winners with free samples of your products or a free trial of your service. This can go a long way to convert them into loyal customers. You can also provide your subscribers with early access to new products/content/services.
6. Use Effective Calls-to-Action (CTAs)
Do you want to drive more subscribers to your website and purchase your products? Or do you want them to register for an upcoming webinar? Or maybe you want them to download your recently published e-book? It’s crucial to use a loud and clear CTA that tells your subscribers what action they’re supposed to take after receiving your email.
Email marketing continues to be an effective way of promoting your business and driving more conversions. However, it’s essential to build and segment your mailing list before developing an email marketing strategy. Alternatively, you can use solo ads traffic to quickly generate qualified leads. The key, however, is to tempt every recipient with an attractive incentive that encourages them to take the desired action.