The world of digital marketing is a difficult one to navigate, to put it lightly. There are almost always new innovations being made. As businesses, it’s quite hard to keep up with that, especially if we’re trying to do so completely on our own. That’s where a copywriting agency can come into play.
Now, don’t worry if you’re not familiar with what that is just yet. Today, we’ll be covering what copywriting is, what an agency can bring to the table, and whether or not it’s worth your while to hire one. If that’s something that sounds interesting to you, or you’ve been struggling with creating engaging copy on your own, then make sure to stick around!
Copy: A Brief Breakdown
Naturally, it’s kind of hard to explain what a copywriting agency does without first defining what a copy is. A lot of us think that all writing on the internet is pretty much in the same category, but this isn’t actually the case. In fact, there’s a difference between what you’re reading now and what we’re actually describing.
Those categories are “content” versus “copy.” What you’re reading is content, because we’re not trying to persuade you to do anything – we’re writing to be informative. That’s the big distinction between the two. Copy is meant to persuade the reader to do something.
To see some examples of that in action, you can check out this website – though, of course, there are millions out there. The main thing to note is the whole persuasion thing, so with that said, let’s shift to discussing what a copywriting agency actually does.
Agencies and Copywriting: What they Bring to the Table
With the definition out of the way, now we can discuss what these agencies actually do. Admittedly, you’ve probably already guessed it to some extent – they’re here to help provide businesses with well-written and engaging copies on their websites. The specifics will be dependent on what your goal for conversions is.
For the uninitiated, “conversion” is when a visitor to your website performs the action that you want them to in your overall sales approach. That could be to sign up for a newsletter or to make a purchase, as just two potential examples. Typically speaking, the purpose of copying is to persuade visitors to complete that action.
So, part of what an agency does is help you to optimize any pre-existing copy as well as generating new content for you. As far as the potential options are concerned, there are a ton. Landing pages are a pretty popular one because of how eye-catching they are. As is mentioned here, https://arxiv.org/abs/2205.03534, these landing pages are some of the most effective marketing tools at our disposal.
Why is that? Well, they draw the attention of the user right away. It’s an opportunity to make a good first impression as well as establish our own image as a brand on a general level. We need to make sure that we make the most of the opportunity, right?
Again, that’s where a copywriting agency can truly excel. They are there to help you make the most of all the space you have on your website. One way to look at it is that all of it is “marketing” space. The goal should be to steer consumers towards the purchase.
In tandem with that, the descriptions on product pages are also considered copy. So, an agency could help you to clean those up and make them more appealing to potential customers. Part of that process will involve making the content on your website more SEO-friendly.
What is SEO?
Taking a brief moment, let’s discuss SEO. It’s an important part of online marketing, and your copywriting agency should have expertise in it. Still, it’s something that is worth knowing about in general. SEO stands for search engine optimization.
Basically, it has to do with the way that engines such as Google or Bing display search results for their users. When businesses try to capitalize on that, it’s a way to get “free” marketing for less effort on your part. Ideally, you can get your website to be fairly high on the list of results by utilizing the proper keywords.
Are Copywriting Agencies Worth it?
Finally, we can get to the juicy bit – are these agencies worth the money? Well, based on everything that we’ve discussed so far, the answer is usually a “yes.” As with anything though, there are some exceptions.
Think about it this way – as long as the agency you’re hiring brings high quality copywriting to the table, then it’s worth your while. After all, this can include a huge variety of content. Marketing emails and text messages are some more that we haven’t mentioned yet, both of which can be valuable tools.
So, while we can generally say they’re worth it, there are a few things that you’ll want to double check before you hire one. Most likely, you’ll want them to make note of their proficiency with search engine optimization. Beyond that, though, their style should be suitable for your website and brand image.
Ask for samples if the website doesn’t have any readily available. You can always have a consultation first before taking a huge leap of faith! Additionally, it doesn’t hurt to scope out what some of the reviews are for the agency of your choice. See what other people have to say about them – this can give you a bit of an idea of what you can expect from their services.
Trying to keep up with the trends all on your own just isn’t a feasible task. There’s just way too much happening each and every day here on the internet. Having a team to help you conquer that sort of thing is much more efficient, right? Why not try something like this out, if you’ve been considering it anyhow? Sure, it’s a bit of an investment, but there’s a pretty good chance that it will pay off in the end.