Guest posting has become a very popular practice these days and more and more businesses have chosen to implement it. The primary purpose of creating a guest post is promotional, but the exact nature of promotion is different for every business. This technique is widely implemented, but not everyone is successful because they are not aware of the secrets to guest posting.
Here are some killer secrets that you can use for launching an effective guest posting campaign for your blog or website:
- Communicate with the blog
When you are drafting your guest post, it is easy to lose sight of the fact that guest posting is not a solo effort. Bear in mind that what you create impacts the blog’s host directly and you can adjust the tone and theme of your post through good communication. You can reach out to the host to get advice on the kind of content the readers would expect.
- Check out the blog
It doesn’t matter if you are guest posting for a niche website or writing one for your best friend’s blog; you still need to do some research about the blog. Go over the writing style that people have come to expect from that blog and go over the submission rules. You also need to ensure that you are not writing on something that has already been posted about.
- Keep track of your post
Never make the mistake of creating a guest post and then forgetting about it completely. Once the post has been published, you should make the same marketing and promotion efforts that you do on your own blog. Apart from that, you also need to gauge the success of your guest post to decide whether you should continue with guest posting or adopt a different practice. Go over your guest post and check if anyone has commented and make sure you respond and answer any questions.
- Remain flexible
Remember that something that works for one blog or marketing may not give you the same results in a different blog or niche. You should learn to be flexible when you are guest posting and modify your posts for every single blog where you are posting.
- Don’t let rejections get to you
Just because your guest post for a blog has been rejected, it is no reason for not trying again. This is just a regular part of life and instead of scrapping the post, you should go over it and identify where you went wrong. You can improve upon it and submit it to a different blog and t may just be accepted.
- Move your way up gradually
Blogs that have a huge following will not accept any guest posts. You have to make them really original and unique or else your post will not be accepted. Don’t try out for the big guns just yet; move up gradually as you gain experience in writing guest posts and build up a good portfolio and your posts will be accepted.
Following these guidelines, you can do the best guest blogging for your blog/website, ultimately increasing its rank on search engines. If you are the one doing most of the work yourself for your website, there are many reliable guest blog posting services out there, which can be of great help. Blogger outreach by Olma Writings is a good recommendation that you can consider for a start.