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Every brand needs to achieve consistency. An inconsistent brand identity is a poor brand identity. Follow these essential tips if you want to add more consistency to your business’s brand. Pick Fonts Wisely When it comes to branding, one of the most important things you need to do is pick the right font. This might seem like a relatively minor concern, but it’s more important than you right thing. To start with, the font needs to be as clear and readable as it possibly can be. If people can’t read what you’re trying to communicate because the font isn’t clear, then you’ve got a real problem. The font also helps to say something about your brand. If you want to exude elegance and grace, the right font can help you do that. Tie Your Offline Marketing Material to Your Online Brand Many business owners forget about the importance of tying their offline and online brand together. You’ll never manage to achieve true consistency for your brand if you don’t do this. So, make sure that your business’s marketing material, business cards and office design all tie together. And then make sure that your online branding and design matches the choices you’ve made in the offline world. If you can do this, it will add an extra layer of professionalism to your business and its brand identity. Develop a Voice Your brand needs to have a distinctive and consistent voice that’s used across all platforms. This voice should be relevant to the kind of people you’re trying to target and engage with. If, for example, you’re trying to target a youthful market, you will need to be more relaxed and at ease. But if you’re trying to target corporate clients, you will probably want to be a little more serious and professional. It’s all about getting the tone right. It’s something that you can tweak and change over time, so give it a try. Be More Human on Social Media Social media is all about connecting with people and sharing thoughts and ideas. This is true for business accounts as well as personal accounts, so make sure you do this correctly. You need to speak like a human and not like a corporate robot. Of course, the specific tone you take will depend on your audience as I mentioned above. But, whoever your audience is, it’s never a good idea to sound too dull and generic when you’re sending out tweets or posting statuses on Facebook. Image Source Create a Colour Palette Think about a brand you know and love. If you think about it, you’ll probably realise that they use a specific colour palette. For example, Apple uses white, black and silver. They keep things very minimalist. Every brand uses a few key colours that eventually come to be associated with that brand. This is what your brand also needs to do. Don’t mix and match different colours all the time. Choose two or three colours that you want to associate with your business and then stick to them.

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