Tips For Choosing The Perfect E-commerce Platform
Choosing the right e-commerce platform is a very important step both for the new businesses and for those who have many years of experience but decide to upgrade to a better platform.
There are so many things you have to take into consideration – payments, pricing, security, SEO, responsive design, and so much more. This article will help you find the best reviews about e-commerce platforms and give you some tips what to think through before choosing.
Read Some Reviews
Image credit: NEW DATA SERVICES
The first and best thing to do is read some reviews about the e-commerce platforms. Then you can choose a few that seem to meet your expectations, personal work style and move forward to other steps. There are many things you will need to take into consideration afterward and really analyze them, but firstly – find a few platforms that you like by just reading a review.
Google will offer you quite a few listings to choose from, but make sure you read the newer ones. This is because the platforms tend to change time after time, some add new features that make it an even better platform and some are having really bad issues with customer service. If you still can’t find what you are searching for, you can read best ecommerce platforms reviewed here, in this article you’ll definitely find the perfect e-commerce platform for your future business.
Consider The Pricing And Payment Methods
After you have chosen one or a few e-commerce platforms from the reviews we recommended, it is time to take more objectives into consideration and analyze the platforms more deeply.
First, you should start with pricing and payment methods. It’s very likely that you have a specific budget planned – if not, then you definitely should. Afterward, check if the e-commerce platform that you like meets your expectations and plans on how much are you willing to spend on it. The fee will be usually monthly and highly dependable either it’s a self-hosted e-commerce platform or a hosted one.
Another really important objective is payment methods. Take notice that some platforms will not allow an integration of payments via the third party like Paypal. Therefore you should really consider your target audience and what payment methods are best for them.
Is It SEO Friendly?
SEO is highly important these days. Because if you are not on the internet and people aren’t able to find you on Google you’re in a big trouble that needs quick fixing.
There is no case that you would want an e-commerce platform that wouldn’t offer the possibilities for SEO. What we are talking about here is the maximization of SEO – the highest possible. There are many tips to maximize your website’s organic traffic, but here we’ll discuss the three main ones.
There are a few specific criteria you should take into consideration when deciding if the platform you like is enough SEO friendly. Firstly, check if it has a possibility to add a blog – this will help your SEO the most. Secondly, figure out if it lets you use your own domain name. And last, don’t forget to use the chance of adding customer reviews to your website – they are very valuable nowadays.
Is it Mobile Friendly?
Image credit: Yura Fresh
SEO friendliness isn’t the only important thing for your future business website. Another crucial thing is a responsive design. There is probably no need to explain why phones are so important for the e-commerce these days. Even if some people don’t buy the products or services directly from their smartphones, many tend to do the website research on their phone and then make the purchase via the computer.
Therefore if it’s impossible to browse your website with a smartphone, especially if it’s a big e-shop, you will be losing a lot of potential customers if you won’t have a responsive design. Also think about all the mobile advertising possibilities you might lose if the platform is not chosen correctly.
Look For The Best Customer Service
Customer service is always crucially important – both for you and your client. Therefore what you should be looking for is the best customer service possible. Technologies aren’t perfect – the server could crash anytime or you could experience some other technical issues – no one’s completely protected from experiencing this. If this happens, your clients won’t be able to access your business and buy from you. This will most likely lead to a client loss and profit drop.