Challenges in Mobile Marketing
For any business, it is imperative to build the brand. Doing so is a lot easier said than done, however. With more and more users doing the bulk of their web surfing from mobile devices, mobile marketing has become critical.
As a business, there are inherent challenges to mobile marketing. Knowing those challenges, and how to conquer them, is something that the most successful businesses do. Here are the biggest challenges that are facing businesses of all aspects when it comes to mobile marketing.
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The Importance of Mobile Marketing
People spend more time on their mobile devices than ever before. Users face their own challenges, like learning how to change screen timeout on iPhone or clearing additional space, which makes it tougher to get their attention. Mobile marketing must be done in a way that is engaging and encourages users to spend their mobile time viewing your products.
Keeping up with the on-the-go consumer is inherently challenging. The competition for that short period of time is thick. The best of the best learn how to master those challenges and maximize their mobile presence to grow the brand and the business as a whole.
Results are Hard to Measure
One of the most difficult aspects of mobile marketing is determining performance. Any good business needs to know whether their marketing efforts are bringing in leads, sales, or conversions.
Investing in avenues that will generate results might seem easy enough but becomes infinitely more difficult when you can’t accurately measure performance.
One of the best ways that businesses can address the issue is to leverage apps that offer rewards to customers for making specific purchases.
Of all the statistics to monitor, purchases are near the top of the list when it comes to the easiest. Apps that can not only attract but track customers through incentivization are as sure a path as there is in mobile marketing.
Higher-Spend Apps Aren’t Always Better
Value is the metric that all businesses are looking for when it comes to mobile marketing. For businesses of all sizes, the biggest challenge is getting the most out of that marketing budget.
Knowing which one to use or how to get accurate results can ultimately result in a company investing in the wrong apps. It might seem natural to go to higher-spending apps that promise greater rewards, but that generally isn’t the case.
The key is to build on the relationship between business and customer. Apps that are engaging without being bothersome will improve the user’s experience. That will encourage them to come back again and again, building brand loyalty in the process.
Customers will remember those experiences and wind up building a rapport with those apps and sites, creating the ultimate result: returning customers.
There are So Many Choices
Another major challenge when it comes to mobile marketing is sifting through all of the options. Some platforms have exclusive features, and it can be challenging to integrate a mobile marketing campaign into their marketing plans.
That said, mobile marketing does allow for a number of successful methods when it comes to reaching the end user.
In-app messages are a good place to start. It is essentially a call to action, informing users of a specific message and encouraging them to act. Speaking of those messages, push notifications can send those alerts directly to a user’s screen.
They must be opted-in, but those notifications can keep the business in the mind’s eye of the consumer all the time. You could also go with a classic email campaign, which remains one of the most effective ways to reach a target audience.
