Notino Affiliate Program 2026: Proven Review & Earnings

If you are looking for a beauty affiliate program with a large product range and commission rates that can reach 12%, the Notino Affiliate Program is worth a closer look.

There is one important thing to understand before you apply, though. Notino does not operate one identical affiliate program across every country. The commission rates, affiliate networks, cookie terms, and other conditions can vary depending on the market you are targeting.

So, if you are promoting the UK Notino website, make sure you are looking at the UK program rather than copying commission details from another European country.

This review focuses mainly on the current UK Notino Creator & Affiliate Program and explains how the commission works, how to join, what you need to get approved, and whether the program is worth it.

Quick Summary of the Notino Affiliate Program

Some of these details are marked as “not published” deliberately. I would rather tell you when Notino has not publicly provided a figure than repeat an old number from an affiliate directory and present it as current.

What Is Notino?

Notino is a top European online store for beauty and wellness products.

Notino currently says it has more than 115,000 unique products from 1,800 brands and operates in 27 countries. The affiliate page itself currently highlights 1,500+ brands and 100,000+ products for its affiliate offering.

The company operates separate local storefronts across Europe. This matters if you want to become a Notino affiliate because the affiliate terms are not necessarily identical from one country to another.

In other words, don’t assume that a commission rate you find for France, Romania, or another Notino website will also apply to the UK program.

What Is the Notino Affiliate Program?

Notino officially calls its current program the Notino Creator & Affiliate Program.

It is designed for two main types of partners.

The first is creators and influencers. This includes bloggers, Instagram and TikTok creators, YouTubers, and other content creators who want to earn from their audience — plus traditional affiliate partners like websites, publishers, cashback platforms, and other performance-based traffic sources.

Notino says creators can monetise their content while affiliate partners can work with a performance-based commission model through CJ.

That makes the program relevant to more than just beauty influencers. A website publishing fragrance comparisons, skincare reviews, makeup recommendations, or beauty shopping guides can also potentially make use of it.

Notino Affiliate Commission Rates and Tiers

The current UK Notino affiliate program does not use one flat commission rate for every affiliate.

Instead, it uses a quarterly revenue-based tier system.

Starter Tier

The Starter tier covers quarterly revenue from €0 to €20,000.

The commission is:

10% + voucher

Growth Tier

If your quarterly revenue is between €20,001 to €60,000, then you are on Growth tier.

The commission is:

12% + voucher

Pro Tier

The Pro tier applies above €60,001 in quarterly revenue.

The commission is:

12% + CPC + voucher

Notino also pays quarterly bonuses of up to €400 or more.

How Much Could You Earn?

A simple example makes the percentages easier to understand.

If you generated €1,000 in qualifying sales at a 10% commission rate, that would work out to €100 in commission before taking into account any applicable voucher, bonus, CPC arrangement, exclusions, or other program terms.

At 12%, the same €1,000 in qualifying sales would produce €120 in commission.

These are only examples, not guaranteed earnings. Your actual payout depends on qualifying sales and the terms attached to your affiliate account.

The tier system is particularly interesting for affiliates who can generate sales consistently throughout a quarter. If you only mention Notino occasionally, you may remain at the Starter level. If your content regularly sends customers to Notino, moving into the higher tiers becomes more valuable.

Why Notino Affiliate Terms Can Differ by Country

This is probably the most important thing to understand about the program.

Notino operates in 27 countries, and its affiliate arrangements can differ between markets. The UK program currently uses CJ and has the tier structure described above. Other markets may use different networks or offer different commission terms.

That means an article or affiliate directory showing a particular commission rate is not necessarily wrong. It may simply be referring to another Notino market or an older version of the program.

This is also why you should be careful with older information about the Notino affiliate program. Previous listings for the UK have shown different commission rates and cookie terms, but those figures should not automatically be treated as the current UK offer.

My advice is simple: always check the affiliate program connected to the specific Notino domain you plan to promote.

If you are targeting UK readers, check the UK program. If your audience is in another European country, check the terms for that specific market.

Notino Affiliate Cookie Duration

This is one area where I would not give you a made-up number.

The current UK Notino affiliate page does not publicly state a cookie duration. Older third-party listings mention different cookie periods, but those figures relate to previous versions or different listings of the program.

Because the UK program now operates through CJ with its current tier structure, I would not present an old cookie duration as if it were confirmed today.

Once you are approved, check the cookie information shown in your CJ account and the applicable program terms.

That is much safer than copying a number from an old affiliate directory.

How to Join the Notino Affiliate Program?

Joining the UK program is fairly straightforward.

1. Register with CJ

The current UK Notino affiliate page directs publishers to the CJ affiliate network.

2. Apply for the Notino campaign

After creating your CJ account, look for the Notino UK campaign and request access.

3. Wait for approval

Notino will review your application. Approval is not guaranteed simply because you have a CJ account.

4. Get your tracking links

Once approved, you can generate tracking links through CJ.

5. Start promoting Notino

You can then place your affiliate links in relevant content and send qualified traffic to Notino.

Notino also provides guides and campaigns through its affiliate program, so it is worth checking those resources before you start creating promotional content.

Notino affiliate program page

Notino Affiliate Program Requirements and Approval Tips

There is no complicated application process, but having a genuine website or audience can make your application stronger.

Have useful content already published

If your website is empty or still looks like a work in progress, it may be harder to demonstrate why you should be approved.

Before applying, make sure your site has real content that visitors can read.

Make your audience clear

Notino targets creators and influencers, so beauty, fragrance, and lifestyle content fits well. But if your site is unrelated, check whether Notino products actually suit your audience.

Apply for the right country

Don’t simply apply for a Notino program because you found the highest commission rate somewhere online.

Look at where your audience is located and apply for the relevant market.

Understand the paid advertising restrictions

If you plan to use paid shopping campaigns, pay attention to Notino’s terms.

The current UK affiliate page says that using CSS on Google Shopping and Bing is not permitted without prior written approval from Notino.

So, if paid shopping traffic is part of your strategy, clarify the rules with Notino before spending money on campaigns.

Follow advertising and legal requirements

Notino’s terms also put responsibility on affiliates to comply with applicable consumer protection, price indication, competition, and online advertising regulations in their target market.

This is something worth reading before you start promoting the program.

Notino Affiliate Program vs Notino Partner Program

There is another Notino-related program that can cause some confusion.

You may come across the Notino Partner name when researching the company. It is not the same thing as the Notino Affiliate Program.

Notino Partners are businesses such as salons and beauty service providers that can present their services through Notino’s application and, in selected cases, accept bookings through it.

The Creator & Affiliate Program is different.

If you are a blogger, content creator, influencer, or publisher who wants to earn commission from product sales, the Notino Creator & Affiliate Program is the one you should be looking at.

If you operate a beauty or wellness business and want to offer bookings through Notino, the Partner relationship is a separate option.

Who Should Promote Notino?

The Notino Affiliate Program works best for publishers and creators whose audiences already like beauty products.

Beauty and fragrance creators

If you create fragrance reviews, skincare content, makeup tutorials, product recommendations, or “get ready with me” content, Notino can fit naturally into your content.

Instagram, TikTok, YouTube, and blogs are all relevant channels mentioned by Notino itself.

Beauty comparison and review websites

Websites that compare fragrances, skincare products, makeup, haircare products, or beauty retailers can also have plenty of opportunities to use affiliate links.

If you are already creating content around Korean skincare, you may also want to look at our Olive Young Affiliate Program guide.

Cashback and performance publishers

Notino also specifically identifies cashback and performance channels among its affiliate partners.

If your audience has little or no interest in beauty, fragrance, or personal care products, though, a high commission rate alone won’t make the program a good fit.

Your audience matters more than the percentage on the commission table.

If your content is mainly about perfumes and fragrance subscriptions, you can also check our Scentbird Affiliate Program review.

Notino Affiliate Program Pros and Cons

Pros

• Commission can reach 12% in the current UK program.
• The tier system rewards higher quarterly performance.
• Quarterly bonuses can reach €400+.
• There is a large range of products and brands to create content around.
• The program is managed through the established CJ affiliate network.
• Notino explicitly works with creators and influencers as well as traditional affiliate partners.

Cons

• Commission and program terms can vary between countries.
• The current UK affiliate page does not publicly state the cookie duration.
• You need to check the correct regional program before quoting commission figures.
• Paid shopping strategies may be affected by the CSS restriction.
• Some payout and program details are only available after joining or through the relevant affiliate terms.

Is the Notino Affiliate Program Worth It?

For the right audience, Notino’s affiliate program is worth considering. If you already cover beauty, fragrance, skincare, makeup, haircare, or lifestyle products, Notino gives you a big catalogue to work with. The current UK program also has a useful tier structure, with commission starting at 10% and reaching 12%, plus the possibility of quarterly bonuses.

The main thing I would keep in mind is the regional difference.

If your audience is mainly in the UK, don’t build your earnings calculations around a commission rate you found for another European Notino website. Make sure your figures match the UK program you’re applying to. In short: if your audience already buys beauty products online, the program is worth testing.

If you don’t have a relevant audience yet, joining simply because you saw “up to 12%” probably isn’t enough reason.

The audience-product fit is what will ultimately determine whether the program makes money for you.

If you want to compare Notino with another major beauty retailer, our Sephora Affiliate Program Review is another useful option to explore.

FAQs

How much does the Notino affiliate program pay?

The current UK program offers commission from 10% to 12%, depending on your quarterly revenue tier. The program also offers vouchers and quarterly bonuses that can reach €400 or more.

What network does Notino use?

If you want to promote Notino in the UK, you can apply through CJ Affiliate. Other Notino markets can have different affiliate arrangements, so check the specific country you want to promote.

Is the Notino commission rate the same in every country?

No. Notino operates separate markets, and affiliate terms can vary by country. Always check the terms for the specific Notino website you are promoting.

How long is the Notino affiliate cookie?

The current UK affiliate page does not publicly state the cookie duration. If you are approved, check the applicable information in your CJ account and program terms rather than relying on an older third-party listing.

Is the Notino affiliate program free to join?

Yes. There is no fee mentioned for applying to the current UK program through CJ.

What are the Notino affiliate program requirements?

You should have a genuine website, social media presence, or other traffic source that fits the program. Relevant content wins approval — highlight beauty, fragrance, lifestyle, fashion, or personal care.

What is the difference between the Notino affiliate program and Notino Partner?

The program is for creators, publishers, and websites that earn from product sales. Notino Partner is a separate business relationship for beauty and wellness service providers using Notino’s booking ecosystem.

Can I use Google Shopping ads to promote Notino?

Not without checking the rules first. Notino’s current UK affiliate terms say that CSS use on Google Shopping and Bing requires prior written approval.

You can also compare it with our Ulta Affiliate Program Review, which looks at another major beauty retailer’s affiliate model.

Final Verdict

Notino works well for bloggers and creators focusing on skincare, perfume, and makeup.

The current UK program offers up to 12% commission, uses a performance-based tier system, and also offers quarterly bonuses of up to €400 or more. It is backed by a large product catalogue and operates through CJ.

Notino’s terms differ by country — there’s no single global program. Commission, networks, cookies, and other conditions vary by market. So before applying or publishing earnings claims, check the terms for the specific Notino country you’ll promote. If your audience loves beauty, fragrance, or personal care, Notino is worth testing.