CPMServe review : online advertising network

CPMServe review

CPMServe is an US based online advertising network. They have branches in Pakistan and UAE. This ad network is serving advertisers and publishers worldwide since 2003. The ad campaigns they run are CPC and CPM. So the commission type is CPC/CPM. According to them they are working with more than 3500 advertisers and 10000 publishers.

The eCPM rates they offer to the publishers are not bad. CPMServe will test the publishers performance before delivering higher CPM campaigns. They have their own technology to manage everything from delivering best ad inventory to reporting stats. CPMServe review every publisher application before approving it. They accept worldwide traffic.

Requirements to join CPMServe advertising network

There are no specific requirements for sites to join CPMServe advertising network. They accept publishers from all parts of the world. Sites having great content, good web design and adequate traffic can apply CPMServe ad network. It would be a great advantage for sites having minimum 1000 visitors daily. They don’t work with objectionable content sites like adult and gambling. So these niche publishers must stay away from CPMServe.

Ad format

CPMServe offers only 3 sizes of display advertising formats: 728×90, 300×250 and 160×600. Publishers can customize the ads according to their priorities.

Payment

CPMServe pays its publishers on Net 15, Net 17 & Net 30 basis. The payment options are PayPal, AlertPay, Moneybooker and Wire transfer. The threshold payout is $50 for Moneybooker where as it is $100 for Wire transfer.

Pros

• Oldest and trusted ad network
• Easy installation
• 100% fill rate
• Targeted and high quality ads
• Competitive CPM rates
• Real time reporting
• Timely payment
• Responsive ads
• Supports mobile advertising
• Every qualified publisher will have a dedicated account manager to assist in all aspects.
• Publishers can see live real-time rates on their website.
• Publishers can earn up to 5% from referral program.
• Good support ( Phone and Skype )

Cons 

• CPM rates are less for traffic from countries like Cambodia and Jamaica.
• The approval process is not easy.
• The threshold payment is higher for small publishers. They may take very long time to reach $50.

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Final conclusion of CPMServe advertising network

CPMServe works well for sites having decent US, European and Australian traffic. The CPM rates are mind-boggling. Publishers get paid for every single impression. However the earnings mainly depend on site’s performance. This ad network offers benefits for big publishers i.e they may offer high rates. Publishers must try CPMServe along with other sources to boost their revenues. Hope this CPMServe review helps publishers to take action.

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